Big Data and Digital Transformation: Know How One Fuels the Other
Do you know drowning deep in data is not the same as big data? Let us understand the real definition of big data and an example of how big data can be used to fuel digital transformation. You have probably heard the popular phrase "data is the new oil.” Actually, it’s a good metaphor, since oil doesn’t have any value on its own, it needs to be well refined to turn into something valuable like gasoline. The same is the case with data. We are all flooded with tons of data, but that large and disparate data doesn’t have any value until it gets refined into meaningful business insights that can be acted upon for our benefit. Thus in this post, we are going to understand how big data drives digital transformation. As a phrase, big data gets overused and misunderstood by many of us. It's not just about having a large amount of data. However, it’s all about combining both unstructured and structured data to derive meaningful business insights that were never possible befor